How to Build a Culture Without Writing a Values Poster

You likely have a set of words hanging on your office wall. Words like "Integrity," "Excellence," or "Teamwork" printed in a clean font over a stock photo of a mountain range. You spent a weekend retreat coming up with those words, and you felt a surge of pride when the framed posters arrived. But as you walk through your shop or sit in on a team meeting, you realize those words are invisible. Your best employees are frustrated by the lack of accountability, and your newest hires are picking up the lazy habits of the "C-players" you’ve allowed to linger. You realize that your values poster hasn't changed a single behavior. This is because culture is not a marketing slogan. Culture is the sum of what you reward, what you tolerate, and what you model when the pressure is on.