How to Scale a Service Business Without Cloning Yourself
G&E; — GROWTH & EXPANSION Scott Gillespie G&E; — GROWTH & EXPANSION Scott Gillespie

How to Scale a Service Business Without Cloning Yourself

You wake up every morning wishing there were two of you. You believe that if you could just find someone with your exact work ethic, your specific technical "magic," and your intuitive understanding of the client, all your growth problems would vanish. You spend your weekends scrolling through job boards, searching for a unicorn technician or a mini-version of yourself to take the load off your shoulders. This pursuit of a "clone" is a romanticized delusion that keeps your service business stuck in the mud. You cannot scale a personality. You can only scale a process.

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