The Pricing Mistake That Is Quietly Killing Your Margins

You slide the proposal across the desk. The prospect stares at the number. They frown. They ask for a slight reduction to get the deal signed today. You feel the pressure of an empty schedule next week. You cave. You strike ten percent off the total and shake their hand. You walk to your truck feeling like a master negotiator. You secured the revenue. You kept your technicians busy. But this emotional victory hides a brutal financial reality. You did not win a negotiation. You just bought a job. This specific mistake quietly kills your margins and suffocates your business.