The Sisyphus Effect: How Life Insurance Acts as a Financial Backstop for Small Business Owners

In Greek mythology, Sisyphus was condemned to roll a massive boulder up a steep hill for eternity. Every time he neared the summit, the weight of the boulder proved too great, slipping from his hands and rolling all the way back to the bottom, forcing him to start his agonizing labor again from scratch. Most small business owners operating companies under ten million dollars in revenue are trapped in their own corporate version of the Sisyphus myth. You spend years pushing your operating enterprise up the hill, sacrificing nights, weekends, and personal relationships to build a profitable, valuable company.